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3. Crypto Analyst: Trader Joe

  • Wielding technical analysis and market wisdom for profitable trades. Analyst (Tarot: The Magician (I))

  • tl;dr

    The Crypto Trader/Analyst focuses on technical analysis and data-driven trading decisions.

    • High frequency trading in milliseconds.
    • Sophisticated 24x7 risk, position monitoring and adjusting across multiple cryptocurrencies in volatile market conditions
    • FOMO psycological behavior
    • Latches on to social media sentiment analysis for arbitrage and opportunities
    • Community oriented for status and identifying opportunities but independent in trading decisions
    • As opposed to institutional investors that prefer established CEXs with robust compliance, crypto investor persona operate between user-friendly CEXs and yield-generating DeFi platforms.

  • Characteristics

    • Highly technical, often proficient in programming (Python, C++), data analysis, and machine learning, AI
    • Technical analysis focused
    • Risk management conscious
    • Data-driven decision making
    • Professional or semi-professional approach

  • Behavior Patterns

    • Shares charts and market analysis
    • Participates in trading competitions
    • Follows macro economic trends
    • Uses advanced, sophisticated trading tools

  • Pain Points

    • Staying sharp through 24x7 trading window
    • Market manipulation, volatility
    • Liquidity issues
    • Regulatory uncertainty
    • Unreliable data, information overload
    • Complex workflows, cross chain complexity
    • Latency: transactions, settlement times

  • Engagement Hooks

    • Daily active trading
    • Content creation

  • Primary Platforms

  • Tech Affinity

    Tech affinity section lists specific technologies, features, and solutions that are of interest to the Crypto Analyst persona.

    • Automation, bots and advanced real-time, turtle, arbitrage trading systems
    • Machine learning and AI powered analytics
    • Technical analysis tooling (moving average, stochastic oscillator, other crypto indicators)
    • Cross-chain and multi-exchange infrastructure for arbitrage and portfolio management
    • Risk management and optimization technologies for high-frequency trading on systems capable of placing or canceling orders in milliseconds.

How to Target?

  • Crypto Trader Mindset

    • Strategic not emotional, they don't feel the trades, they calculate them
    • Well-planned, disciplined, boring, consistent and control their trades
    • Community oriented but independently decisive attitude of a sniper, wait patiently for the one clean shot
    • Data oriented, quick to observe divergence, fluid mindset helps adapt strategies to the market
    • They think like an analyst, not a gambler
    • Technology savvy, prefers sophisticated trading platforms, automated bots, API integrations, portfolio tracking apps, and any solution that provides speed, accuracy, and competitive advantage in execution

  • Crypto Trader Motivation

    • Staying ahead of the crowds, profit generation, market dominance
    • Ability to zoom out and see the larger picture and not just minute by minute real-time market state change
    • Obtaining deeper insights such as adoption curves, capital flows, infrastructure
    • Pursuing potentially life-changing returns that traditional investments rarely offer
    • Seek respect, status and influence in trading circles

  • Crypto Trader Must-Have

    • Quick ability to understand a new tool or technology and its value proposition
    • Learning orientation: Technical Whitepapers, in-depth dev chats, tokenomics, governance proposals
    • Real time, low-latency access, high speed information and reliable data
    • Sophisticated, customizable charting tools, advanced analytics
    • APIs for custom strategy development
    • Integration with other financial systems and databases and automated trading strategies
    • Decentralization, Anonymity

Action Plan

  • Research & Refine: Do your own research. Use this template to guide your design, documentation and product feature decisions. The lack of formal UX research reports in Web3 is a testament that this is an underexplored area where original research could provide significant competitive advantage.
  • Design Philosophy: Mobile first design and real-time push notifications for managing trade positions, mobile gesture support such as swipe-to-buy, pull-to-refresh, and thumb-friendly navigation to accommodate trading on-the-go. Crypto traders prefer information dense interfaces, dashboards packed with data as opposed to minimalism and customizable layouts and widgets, clear visual hierarchy that prioritizes critical information such as P&L, active positions.
  • Communication Style: Lead with data and proof. For example specific metrics instead of vague promises, 'execute trades 3x faster', ROI metrics, performance improvements to appeal to their analytical mindsets. Emphasize speed and competitive advantage, 'millisecond execution', 'first mover advantage'. Use proper terminology used by real crypto traders and enable community social proof prominently, 'successful trader testimonials' instead of using generic corporate messaging.
  • Product Features: Provide advanced charting and technical analysis tools or integrate with the most popular ones to enable crypto trader activities, portfolio alerts, portfolio aggregation across platforms, social systems that enable copy trading feature that enables copying successful trades, premium on chain data insights for competitive advantage, risk management with features that appeal to their data-driven approach while protecting their capital.

See Also